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We write about what we do: ranking on Google and in AI search engines, and automating work with artificial intelligence. Data and judgment, not filler articles.
Latest articles
AI · Business
ChatGPT for business: what it's good for, where it falls short, and how to roll it out
Which ChatGPT plan a company needs, what data to keep out, what the EU AI Act requires, and a four-week rollout.
AI · Automation
AI process automation: what each department can actually automate
What AI can automate in each department, with effort, impact, the tool each task calls for, and where to start.
AI · Agents
What is an AI agent, and what can it do for your business?
What it is, how it differs from a chatbot or an automation, how it works, and five business tasks with the call on each: agent or not.
GEO · Structured data
Structured data for AI search: what helps you get cited
What it is, what Google and Bing have said about using it for AI, which types matter, and the actual JSON-LD from one of our posts.
Outreach · Cold email
How much does cold email cost? US pricing, what's included, and the cost per meeting
US agency pricing, what gets billed on top, how agencies charge and what each booked meeting costs, with the formula in plain view.
GEO · AI Mode
Google AI Mode and zero-click search
What it is, how it differs from AI Overviews, what the data says about clicks, and which sources it cited across five real searches.
SEO · SEM
SEO vs SEM: how they differ and when to use each
What a Google Ads click costs across twelve real searches, the rule that weighs that cost against organic difficulty, and when to run both.
GEO · How-to guide
llms.txt: what it is, what it's for, and how to create one
What it is, how it differs from robots.txt, which AI engines read it today based on 19 days of our own logs, and how to create yours with a free template.
GEO · Pillar guide
What GEO is and how to measure it
What GEO is, how it differs from SEO and AEO, and the number you measure it with: the citation-frequency formula and our own measurement.
GEO · Measurement
How to tell if ChatGPT cites your website and track it every month
What to ask, which metric to track, a monthly template, and the server log commands that show when ChatGPT opens your pages.
GEO · AI Overviews
Google AI Overviews: what they are and how to check if you're cited
What they are, when they reached Europe, what Google says you don't need to do, and a free way to check whether a query triggers the block.
GEO · Complete guide
Generative Engine Optimization (GEO): the complete guide
What GEO is according to the paper that defined it, what Google recommends, and what works with numbers: nine methods, our own experiment, and a checklist.
GEO · Comparison
GEO vs SEO: how they differ and which one you need
What each one is, where they part ways, and why GEO doesn't replace SEO but builds on it. With a comparison table.
GEO · SEO for AI
SEO for AI: what works in Google and ChatGPT
What Google says to ignore, which crawlers ChatGPT uses, and what has worked to get AI engines to recommend our own agency.