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SEO, GEO, and AI, no filler

We write about what we do: ranking on Google and in AI search engines, and automating work with artificial intelligence. Data and judgment, not filler articles.

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GEO · AI Mode Google AI Mode and zero-click search What it is, how it differs from AI Overviews, what the data says about clicks, and which sources it cited across five real searches. · 12 min SEO · SEM SEO vs SEM: how they differ and when to use each What a Google Ads click costs across twelve real searches, the rule that weighs that cost against organic difficulty, and when to run both. · 13 min GEO · How-to guide llms.txt: what it is, what it's for, and how to create one What it is, how it differs from robots.txt, which AI engines read it today based on 19 days of our own logs, and how to create yours with a free template. · 11 min GEO · Pillar guide What GEO is and how to measure it What GEO is, how it differs from SEO and AEO, and the number you measure it with: the citation-frequency formula and our own measurement. · 11 min GEO · Measurement How to tell if ChatGPT cites your website and track it every month What to ask, which metric to track, a monthly template, and the server log commands that show when ChatGPT opens your pages. · 9 min GEO · AI Overviews Google AI Overviews: what they are and how to check if you're cited What they are, when they reached Europe, what Google says you don't need to do, and a free way to check whether a query triggers the block. · 9 min GEO · Complete guide Generative Engine Optimization (GEO): the complete guide What GEO is according to the paper that defined it, what Google recommends, and what works with numbers: nine methods, our own experiment, and a checklist. · 11 min GEO · Comparison GEO vs SEO: how they differ and which one you need What each one is, where they part ways, and why GEO doesn't replace SEO but builds on it. With a comparison table. · 8 min read GEO · SEO for AI SEO for AI: how to get ChatGPT to cite you What GEO is, how it differs from classic SEO, and seven concrete steps to get ChatGPT, Perplexity, and AI Overviews to cite your site. · 9 min read