Granier -

Business description: Granier is a leading Spanish bakery franchisor with more than 60 types of bread, made using traditional methods and premium ingredients, with a presence in Spain, UK, Portugal, Italy, and the US through more than 300 franchises.

Challenge: To effectively communicate with two distinct audiences: franchise holders and customers. Granier needed to provide relevant information to franchise holders on new products, procedures, and shop management, while also promoting its offerings to customers.

Project: We moved in two different areas:

Intranet tool: We developed an intranet platform to communicate with franchise holders, reducing the need for repetitive phone calls and emails. The intranet provides access to operations, sales, and marketing materials for each shop, with new product information and online training available.
Social Media Strategy: We developed a global social media strategy, allowing for consistent branding communications across all countries where Granier operates, while also giving each country the freedom to personalize their approach.

Results: Our intranet platform has streamlined internal operations and communication, providing franchise holders with the tools they need to succeed. Meanwhile, our social media strategy has helped Granier become the first online community in the bakery sector in Spain, with over 100,000 followers.

Testimonial: “Thanks to the work of our partners, we’ve been able to communicate effectively with our franchise holders and customers, leading to increased success for our brand.” – J.P.C., CEO of Granier